Digital Marketing & SEO

 Digital Marketing - a completely unique Method

Digital marketing is that the process of selling products through digital means of communication just like the internet, mobile and thru the other interactive channels of communication. this is often said to be an extension of transacting through the internet; because in digital marketing, transactions are often made through SMS, display, or MMS.

Features of digital marketing: In digital marketing, there's no face to face communication between the customer and seller. for instance , when a product is obtainable through SMS, he may communicate his acceptance through a reply SMS. That completes the transaction of sale. this is often the distinguishing feature of a digital market. Similarly, the transactions may happen through email and other non-direct means.

Classification: The digital market is split into two viz., 'pull' and 'push'. The features of those sorts of marketing and their respective advantages and drawbacks are briefly discussed here:

'Pull' sort of digital marketing: during this form, the role of the person visiting the web site is more important. Here the customer has got to visit the specified website then 'pull out' the specified information directly from the online . it's sufficient if the contents appear within the web. No effort is formed to send the message to the customer because the customer pulls out the knowledge from the online .

Advantages of 'pull form': during this form, there's no restriction imposed on the contents; either on the dimensions of the contents or any graphics attached. there's no opt-in operation during this method.

Disadvantages of 'pull form': Since the customer has got to pull out the info , he should have thorough knowledge of the merchandise in order that he can easily pull out the knowledge . this technique lacks personal attention of the vendor . In some cases, there could also be restrictions on downloads, which can hinder the transfer of data to the customer .

'Push sort of digital marketing': In 'push' form, there's effort required from both the customer and therefore the seller. the vendor pushes the knowledge to the customer , say within the sort of SMS or email. the customer responds to the SMS or email. So, there's interaction of both and this leads to greater understanding between the 2 .

Advantages of 'push' form: this type is more personalized because the persons interact with one another . The persons contacted might be a selected group; say for instance , students or teachers or women who are above 35 years. At an equivalent time, a record of the persons who have seen the message also can be tabulated. This personal approach are going to be helpful in trade.

Disadvantages of 'push' form: The technology used for delivering the message may have some restrictions and as a result, there might be some hindrance in delivering the message. this might even be caused due to not following messaging protocol. In such cases, the very purpose of messaging is defeated.

Therefore, it's suggested that a far better approach is to mix both pull and push pattern of selling and this multi-communication mode will have greater impact on the marketing ability.