Digital Marketing & SEO

 01.08.2021

Pros & Cons of Freelancing:

Freelancing: Freelancers are self-employed and often referred to as independent contractors. Freelancers are hired by other companies on a part time or short-term basis,
but they do not receive the same compensation as full-time employees or have the same level of commitment to any particular company.

Freelancer: A freelancer is a self-employed person who offers services, often working on several jobs for multiple clients at one time. Freelancers usually earn money on a per-job basis, charging hourly or daily rates for their work. Freelance work is usually short-term. While a freelancer is not officially employed by another company, they can be subcontracted by other businesses. It’s common for freelancers to work on several different jobs or projects at once, but some freelance contracts may restrict who else the freelancer can work for until they complete the project.

 Digital Marketing: Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, , and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and Oddly, television is usually lumped
in with traditional marketing.

Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.” .These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constant.

SEO:

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:

• Quality of content
• Level of user engagement
• Mobile-friendliness
• Number and quality of inbound links

The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

In SEO, there's no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it's impossible to make exact predictions. What you can do is closely monitor your page's performance and make adjustments accordingly.